Why are Professional Photographers so expensive?

Why are Professional Photographers so expensive?

In this digital age where everyone has digital cameras, scanners and home “photo printers”, when people upload their photos to a local drug store website and pick them up a few hours later, we hear this all the time – How in the world do Professional Photographers charge $55 (actually more then what I charge) for an 8×10 when they cost just $1.50 at the drug store? Here’s why. Simply put, you’re not just paying for the actual photograph, you’re paying for time and expertise. First, let’s look at the actual time involved. If you don’t read this entire page, at least read this first part. For a two hour portrait session: – one hour of travel to and from the session – two hours of shooting – 30 minutes of setup, preparation, talking to the client etc. – 30 minutes to load the photos onto a computer (2 – 4 Gb of data) – 30 minutes to back up the files on an external drive – 3 – 4 hours of Photoshop time including cropping, contrast, color, sharpening, saving a copy for print and a copy for the internet and backing up the edited photographs – 2 – 3 hours to talk to the client, answer questions, receive their order and payment, order their prints, receive and verify prints, package prints, schedule shipment and drop package off at Fed Ex. – For local customers, we also print a set of all of their photos, and meet them at our studio to review the photos and place their order. Meeting and travel time averages 2 hours. You can see how one two hour session easily turns into more than ten hours of work from start to finish. So when you see a Photographer charging a $200 session fee for a two hour photo shoot, you are not paying them $100 / hour. For an eight hour wedding: – I won’t bore you with the details, but an eight hour wedding typically amounts to at least two to three full 40 hour work weeks worth of time. Again, if they are charging you $4,000 for an eight hour wedding, you are not paying them $500 / hour. Now for the expertise. Shooting professional photography is a skill, acquired through years of experience. Even though a quality camera now costs under $2,000 taking professional portraits involves much more than a nice camera. Most Professional Photographers take years to go from buying their first decent camera to making money with their photography. In addition to learning how to use the camera itself, there is a mountain of other equipment involved, as well as numerous software programs used to edit and print photographs, run a website etc. And let’s not forget that you actually have to have people skills, be able to communicate, make people comfortable in front of the camera – and posing people to make them look their best in a photograph is a skill all by itself. Think of it this way – the next time you pay $X to get your hair done, a pair of scissors only costs $1.50. But you gladly pay a lot more to hire a Professional. What about the cheap studios at the mall? Please don’t compare us to the chain store studios. But if you must, consider all of the time and work that we put into our photographs, compared to what they do. Good luck getting a two hour photo shoot at a chain store. Not to mention they won’t come to the beach! And of course, look at our work compared to theirs. You get what you pay for. The truth is, most of the mall and chain store studios lose money. In fact, in 2007 Wal-Mart closed 500 of their portrait studios because of the financial drain they were putting on the company. What the chain stores bet on is that you’ll come in for some quick and cheap photos, and while you’re there, you’ll also spend $200 on other things. They don’t have to make money, they are just there to get you in the door. Conclusion We hope that those who have taken the time to read this page will have a better understanding of why professional photographs cost so much more than the ones that you get from your local drug store. Thank you for taking the time to read this. Author: Shawn Richter

3 Ways to Get Your Wedding Featured in Magazines



1) THEME – Create a unique theme to build your wedding plans around.  Here’s where you have to get really out of the box!  Don’t pick something simple like “Red and White Ball” or “Cinderella Fairytale” – magazine editors see that all day long.  Stand out from the crowd!  Instead choose something totally unexpected like Shakespeare’s “A Mid-Summer Night’s Dream” or “Parisian Lights.”

2) DETAILS – Invest your time to plan the details and create a unique ambience to fulfill your vision.  It’s the little pieces of your wedding day that magazines want to feature.  From your shoes and hair-pieces to the table settings and style of your dress, carry your vision throughout.  Look at high-end wedding magazines like “Grace Ormond” and “Your Wedding Day.”  Decide where you’d like to get featured and then talk with you photographer about whether it is a good match for your theme.

3)  TIMING – Alright, you’ve taken the time to plan an extraordinary affair and you are super excited to see it come to life.  If you want great images, don’t rush through it…work with a photographer who will take the time to arrive hours before the wedding to document the details, take bridal portraits before the wedding, and have enough time to capture the details of your reception.  I suggest hiring a second photographer/videographer so that one photographer can focus on your events and the second can focus on the details.  Consult your photographer on your location and the timing of the sunlight so you can maximize your opportunities.  For example, a “Cirque Du Soleil” theme will mean you need to work with your photographer to make sure you have ample ambient light opportunities to play up the drama.

Of course, you are going to need a fantastic photography/videography team to create editorial quality images.  Do your research!  Find a photographer with established contacts and who is willing to take the time to submit images to various magazines.  Trust your photographer to choose the images and the just sit back, relax, and sip a cup of coffee at the bookstore while you leaf through a magazine featuring your wedding!

BREWER PHOTOGRAPHY & VIDEOGRAPHY is an internationally award-winning wedding boutique focused on creating an unforgettable wedding experience for our clients.  As a husband and wife team, we work together seamlessly to make your weding experience flow smoothly.  From engagement session through album design and the video editing process, Julie and Kevin will guide you through every step with expert advice so you get the best wedding photos and video imaginable.

TAX DAY PROMO!! – Don’t forget!  Book a standard photography or videography package by 4/15/09 and get a $100 discount.  Or, book us for both services and we’ll double that offer to $200 AND give you 3 free 8x10s!!

WEBSITE  http://www.brewerphotovideo.com

BLOG See images from our most recent weddings! www.brewerphotovideo.com/bloghttp://www.brewerphotovideo.com/blog

To discuss your wedding plans, call Julie or Kevin Brewer at 407.383.5746 or email julie@brewerphotovideo.com

Spring and Summer Wedding Show Now On Line! Watch it now for the latest trends!

The wedding show is now on line at http://www.tv45.org .
Click on The Good Life and then click on the list of new Good Life shows you will see it there. Lots of information from Linda Frisard with Simply Soiree Planning, Vintage Vines Florals and About Face hair and make up.