Sometimes we at 27 Miracles don’t always get to meet our clients before the big question is popped( although we get the cal the next day ) But in preparation for the upcoming Valentine’s Day Season, we know a lot of girls get engaged during this time. Rosie Moore, Master Bridal Consultant for 27 Miracles found this article from AAWP to be informative for guys shopping for their girlfriends’ ring. Happy Shopping!!!
The “Make” and YOUR Diamond Engagement Ring: What YOU Need To Know BEFORE Purchase!
Hi AAWPs: What is the biggest investment you’re going to make when it comes to your wedding? And I mean investment. or the one item that you’re going to purchase that may actually gain in value over the years and become a life-long treasure, keepsake, or even heirloom? That item is your diamond engagement ring.
Most American women receive diamonds when they become engaged, so it’s critical that you learn all you can about diamonds before you purchase one. We’re always amazed by brides-to-be who say: “I’m looking for a great diamond, with minimal inclusions (in other words, flaws) and great color.” And our retort is: “What about the “make”?” Let us explain. A diamond may be flawless with the greatest color possible, but if the make is bad, it will appear dull and lifeless, like a piece of paste. That’s why “make” is the most important factor to consider when purchasing the most beautiful diamond you can afford. The make is the cut, proportioning and finish of a diamond. and if the make is poor, you’ll make a poor purchase.
Tiffany’s in its How to Buy a Diamond brochure says, “A word of caution: Few diamonds are properly cut. The vast majority are spread.” This means that the stone has been cut to appear bigger, with a big downside. As Tiffany’s states, “Beauty and brilliance are sacrificed for size and the customer is unknowingly paying for this extra padding. ” In other words, folks, you’re being ripped off So don’t forget to ask your jeweler that all important question. How’s the “make”? Then let him/her explain whether the stone’s been cut for brilliance and beauty. or whether it’s spread? As an educated consumer, it’s up to you to know the difference!
Happy Diamond Shopping! AAWP (c) 2014, AAWP. All rights reserved.
27 Miracles http://www.27miraclesbyrosie.com