Hospitality and Event Management Student Writes About Rosie Moore and Wedding Planning

Master Bridal Consultant, Rosie Moore of 27 Miracles works with the hospitality and event management students at different schools to provide internships for them to learn how to run a business, plan weddings and events but most importantly how to provide superior customer service to their clients.

Today Ashley Bliss,  Freshman Student at the University of Central Florida shared with Rosie, her project that she had to complete for school.  It was an article written on what is an ideal future profession in the hospitality industry.  When Ashley’s instructor said the word “ideal”, only one thing popped into her mind; being an event planner, especially focusing on the wedding industry.As part of her research, Ashley was to interview a professional in her field of interest, which brought Ashley to connect with Rosie Moore of 27 Miracles.

The article has been shortened by Ashley, for purposes of the blog.

Today’s world is one in which the consumers know what they want. Consumers in the modern market are sophisticated, have a deeper sense of taste, and an urge to be different to stand out from the rest. The bridal industry is no exception of this emerging trend. According to Virginia Postrel (2004), writer for the New York Times, “the cookie cutter is gone,” (p. E2), meaning that brides are looking for some special touch that will make their wedding stand out from the rest. With a current estimation from the Association of Bridal Consultants of approximately 2.4 million weddings a year in the United States alone (2013, para.1), giving brides the unique experience that they want is not such an easy task. With the complexity of planning a wedding most brides seek experienced help to assist with planning as well as saving money (ABC, 2013, para. 2). It is for this sole reason alone that the $42 billion wedding industry is growing at a rapid, constant rate (Blakely, 2007, para.1). Professional wedding planners plan about 10% of all American weddings, amounting to approximately 230,000 a year (Blakely, 2007 para.1). While being a wedding planner requires one to work in great detail around the clock, the feeling of happiness and personal achievement at the end of the day makes the work worthwhile.

As a human being, one has the emotional need to celebrate (J.T Walker, J.R. Walker, 2008, p. 306). One of the most important, memorable days of an individual’s life is that in which their love is celebrated. Most couples feel overwhelmed with the process of planning their wedding find that they do not have the proper resources to do so, therefore they may choose to hire a wedding planner (J.T Walker, J.R Walker, 2008, p. 306). As a wedding planner, one must help the couple, and help discover their unique vision that they want (Wedding Planner, 2012 p.56). Wedding planners must have a clear agreement and understanding with their customers to help personalize their event, allowing every aspect to run smoothly, producing many happy memories for the couple in the end (J.T Walker, J.R Walker, 2008, p. 306). The roles of a typical wedding planner are somewhat diverse. The overall job expected of a planner is to coordinate every aspect of the wedding based on the couple’s vision. While wedding planners are often highly organized and detail oriented, they are also accustomed to having a backup plan for anything that may go wrong (J.T Walker, J.R Walker, 2008). One of the great values of hiring a wedding planner is because of their special relationships and contracts with vendors providing services, often allowing for product discounts (ABC, 2013, para. 6). Networking, therefore, is an important responsibility of a wedding planner (J.T Walker, J.R Walker, 2008, p. 306).

Weddings today have become more like special events (Blakely, 2008, para.1). Dr. Joe Goldblatt defines a special event as, “ an event that is always planned, always arouses expectations, and usually motivated by a reason for celebration” (as cited in (J.T Walker, J.R Walker, 2008, p. 306). As of recent years, the wedding industry has skyrocketed. There has been a recent 22% increase in spending by couples when budgeting for their wedding (Johnson, 2011, para. 3).  The planning sector of the wedding industry amounts to nearly $400 million each year, accounting for approximately 10.5% of the wedding industry as a whole (Blakely, 2008, para. 3). There are currently over 10,000 planning business in the United States. The average wedding planner plans from ten to twenty weddings a year, charging about a 10% commission of the total cost of the wedding.(Blakely, 2008, para. 4). Because the average cost for a wedding with 125 to 150 guest in attendance can amount from $17,500 to $35,000 on average, commission fees can range anywhere from $2,000 to $5,000 per wedding (Blakely, 2008, para. 3). One of the biggest emerging trends in the wedding industry is the increase of popularity in destination and theme weddings (Perry, 2007, p.30). The travel industry noted a 400% increase in destination weddings within the last decade (Johnson, 2008, para 4). The popularity of destination weddings are on the rise because of reasons such as cheap airfare, as well as the ability to share the same wedding and honeymoon location (Perry, 2007, p.54 ).  Local wedding planners are essential in planning destination weddings simply because they know the area, local practices, and customs better than anyone else (Perry, 2007, p. 67). Theme weddings help to guide guests in a certain direction.

Being a wedding planner is a highly diverse job that requires many different skills.  There is no such thing as a “typical day” when it comes to being a wedding planner, local wedding planner Rosie Moore states, because, “everything depends on how many clients you have and the services that you are providing for that specific couple” (personal communication, October 21, 2013).While a wedding planner must be able to think of ideas not everyone else would come up with, they must also do so with good taste (J.T Walker, J.R Walker, 2008, p. 306).  Basic business management, accounting, marketing, and word processing skills are necessary for a good wedding planner to possess, as well as a strong understanding of cuisine, color, design, photography, religion, and fashion (J.T Walker, J.R Walker, 2008, p. 306). Attention to detail, organization, and good management are key traits to posses as a wedding planner.  In planning a wedding, especially on the day of the event, one must expect the unexpected and be prepared for anything (Blakely, 2008, para. 1).

There are several accredited organizations with a main focus on the wedding industry. The top three professional organizations of the industry include the Association of Bridal Consultants (ABC), and the Association for Wedding Professionals (Blakely, 2008 para. 6). The Association of Bridal Consultants began in 1955 (ABC, 2013, para. 1), and is currently the largest national organization consisting of nearly 2,900 members (Blakely, 2008, para. 6). Certification through the Association of Bridal Consultants usually takes from three to six months to complete  (ABC, 2013, para. 1). With the association, certification is based upon a system of points. Points may be received in a variety of ways such as obtaining a higher college degree, professional development, industry experiences, attending conferences, publishing industry-related articles, and being a member of other professional organizations (How To Become A Big Day Planner, 2012, p.1). Based on a set range of points, one may be certified as a wedding novice, wedding consultant, professional bridal consultant, accredited bridal consultant, or a master bridal consultant (How To Become A Big Day Planner, 2012, p.1). “There are 69 master consultants in the entire world, and ten in the state of Florida. There are only five in Orlando, and to date, I am the only bilingual one in Orlando,” states Master Bridal Consultant  Rosie Moore (personal communication, October 21, 2013). The Association for Wedding Professionals also certifies individuals in one of three tiers of certification: the certificate of completion, Professional, or Certified (“How To Become A Big Day Planner”, 2012, p.1). A certificate of completion may be reached by a home course study. In order to receive a professional certification, one must join the association, work for one full year, maintain good standing within the organization, plan six weddings, and have several letters of recommendation. A certified planner must have first reached the professional level, and then in addition have a minimum of two years of experience, plan twelve or more weddings, have eight letters of recommendation, and construct a project that benefits the association as a whole (“How To Become A Big Day Planner”, 2012, p.1).

Because the wedding industry is always changing, it is highly important to stay up to date on current trends. Wedding websites such as allweddingcompanies.com are helpful in finding wedding vendors as well as finding out dates and times for upcoming bridal shows and conferences (allweddingcompanies.com, 2012, para.1). Master Bridal Consultant  Rosie Moore explains how she follows the Simon Bailey website to help keep her selling points sharp, along with the Wedding Planner Magazine (personal communication, October 21, 2013).

While it may have not been of high merit in the past, the wedding profession is emerging strongly and rapidly and will only continue to grow into the future (“How To Become A Big Day Planner”, 2012, p.1). With almost 2.4 million weddings in the United States alone within one year (ABC 2013), there is an ever-growing need for wedding planners to help brides reach their own unique image of a wedding (New York Times, 2004, p.E2). Because one must be highly detailed oriented, highly organized, have a wide variety of knowledge on several subjects such as cuisine, music, business, photography, religion, and fashion (J.T Walker, J.R Walker, 2008, p. 306), the wedding planning profession is not perfect for everyone, but if one does have an interest, it may be the perfect profession for them.

 

ps Ashley’s teacher gave her a 100 with a 98 at the end of the  year in her class! Congratulations to Ashley!!!

By Ashley Bliss, University of Florida Hospitality and Event Management Student

27 Miracles http://www.27miraclesbyrosie.com/

As you can see Rosie Moore, Master Bridal Consultant for 27 Miracles is not only highly experienced in her planning but she is no stranger to working with celebrities and being on TV!

For an interview with Rosie Moore, please contact the 27 Miracles office to schedule an interview.

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The Brilliance of Simon T. Bailey and His Vujà Dé Moment

By Rosie Moore, MBC™, 27 Miracles Wedding Consulting, Windermere, Fla.  Takes great pleasure in telling a a happy couple’s unique story through their wedding ceremony and reception.  Moore, who is also a registered legal nurse, is a certified travel agent for Cruise Brothers and certified Sandals specialist able to help couples with their travel needs.  She is bilingual in Spanish and a certified Berlitz translator.

Attendees at this year’s Business of Brides are in for a “brilliant” time with keynote speaker Simon T. Bailey. Bailey is the master of brilliant thinking and has shared his message with more than one million people worldwide. “When you reach a point that you are uncomfortable with life, change or be changed. Brilliant people focus on relationships and create experiences,” he says. SimonTBailey_2013

Bailey is the founder of the Brilliance Institute, a consulting firm that has worked with more than 400 Fortune 1000 companies—driving productivity, increasing accountability, sparking creativity, and winning the race to innovation. He is also the author of Release Your Inner Brilliance and The Vujà dé Moment! Shift from Average to Brilliant. His personal goal is to inspire 10 percent of the seven billion people on the planet to release their inner brilliance and create the future, a goal that means his keynote at annual conference will inspire attendees to get up and pursue their dreams. Wedding Planner Magazine recently caught up with him and asked him to share his insight.

WPM: You are known for being a compelling business thought leader in the wedding and event industry and a teacher of how to creatively release leadership and organizational brilliance. What are the qualities of a good leader?
Bailey: A good leader is a good listener, a life-long learner, a person who leads from a servant mindset, not just someone who tells people what to do. It is someone that can make people the best they can be.

WPM: Are leaders born, or can they be developed?
Bailey: Leaders can be developed with proper attitude and a willingness to submit the need to be right. They have to be self-aware. A leader has to have the willingness to want to get better. It is a process in the making.

release your brilliance hc c

WPM: Does everyone have an inner brilliance? If so, how can they unlock it?
Bailey: Yes, everyone has an inner brilliance. To find it, they need to ask four questions:
Where have I been?
Why am I here?
What can I do?
Where am I going?
They need to create an action plan, and get up and pursue the dream they have.

WPM: How many people achieve this inner brilliance?
Bailey: Less than 10 percent achieve inner brilliance. Because inner brilliance requires deeper work and consistent follow up, some people start and stop. Some get close and stop, because they think it’s not worth it so they quit. You have to believe in it.

WPM: What is a vujà dé moment?
Bailey: A vujà dé moment is when a person decides to create his or her own future instead of waiting for the future to be created. It is a twist on conventional wisdom. It is making the shift from average to brilliant. It’s when you wake up from the deep hibernation of average living and of waiting for things to change. It’s a feeling of confidence about what lies ahead.

VujaDeMoment_FrontCover

WPM: What is the Brilliance Institute? How do you enroll? What are the benefits and costs?
Bailey: The Brilliance Institute is a consulting company with an online college curriculum. Harrison College is an online leadership program that will provide high potential professionals with powerful leadership competencies to navigate their careers. Students receive techniques to make them brilliant at work and life. You can enroll at http://www.SimonTBailey.com. You will benefit by learning how to move an organization forward. The curriculum will show you how to embrace change and create breakthroughs. It is a six-week course online, and the cost is $1,997.

WPM: What advice do you have for planners wanting to be successful?
Bailey: For planners wanting to be successful, I recommend they create a board of directors—not with planners but with other wedding vendors and people outside their industry. This helps create ideas on what may work in a different wedding market/industry other than planning. ••

Meet Simon T. Bailey

Reference Original Article in Wedding Planner Magazine:

http://weddingplannermag.com/2013/09/the-brilliance-of-simon-t-bailey-and-his-vuja-de-moment/

Simon Bailey   www.SimonTBailey.com

27 Miracles  http://www.27miraclesbyrosie.com/

Wedding Planner Magazine Interviews Rosie Moore, Master Bridal Consultant

Most recently Wedding Planner Magazine interviewed Master Bridal Consultant Rosie Moore.

MASTER BRIDAL CONSULTANT PROFILE

Master Bridal Consultant™ Rosie Moore, MBC™

2

Mar 1, 2013

27 Miracles, www.27miraclesbyrosie.com, Windermere, Fla. 

Employees: Owned and operated by Rosie and Marcus Moore

Revenue Breakdown: 90% consulting and day-of coordination, 10% boutique sales on shoes, invitations, favors, honeymoons, etc.

Contact: 407.905.5454, info@27miraclesbyrosie.com. 
Blog—https://27miracles.wordpress.com,Twitter, Facebook, Google Plus, Pinterest, and LinkedIn

Family: Married to Marcus Moore for six years. We were engaged on Dec. 27, 2005, the reason for our company name, 27 Miracles. I have a son Christopher, 21; daughter Kayla, 17; and our miracle baby, Kaleb, 3, born at 27 weeks and weighing 1 pound, 10 ounces. We also have two dogs Rusty, 14, and Daisy, 6.

Education: Bachelor of Science degree in Nursing. Received Association of Bridal Consultants Master of Bridal Consultants™ designation in 2012.

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On the Business: 27 Miracles is a full-service wedding and event coordination business. We meet the client’s needs from wedding consultation to full event coordination. We also plan destination and ethnic weddings; have an online boutique for stationery, favors, shoes, etc.; and work in the community with different charitable organizations.

Getting Started: I have been planning weddings since age 18 when I planned my parents’ 20-year surprise wedding vow renewal. I also planned for friends and other planners for years until a florist friend suggested I open my own company.  Within two weeks, we opened 27 Miracles in 2008.

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Goals: This year, I want to get more Sandals honeymoons booked. When people wait to have that all-important honeymoon, life gets in the way, and it becomes more difficult to have that once-in-a-lifetime event. We also would like to see more sales on my book, A Story of Faith, as it generates income for Nathaniel’s Hope, a special-needs ministry. And, we hope for more sales on the Angela Nuran Shoes we stock, which generates donations for Brides Against Breast Cancer.

On the ABC: It gives you the education and purpose to ethically, morally, and professionally run a successful business.

Mentors: My mentor first and foremost is God.  Next is my husband who encourages me and gives me the time to do what I love to do. Then, it is Camelu Vargas, MBC™, who encouraged and supported me.  Elise Enloe, MBC™, stretches me to do better, reach for my goals, and never settle.  My best friend in the industry, Diane Jenson, kept me calm throughout the MBC™ process and is an excellent planner who is always there to help.

Inspiration: Simon Bailey and his Brillionaire club inspire me to rise above the negative. I also listen to Joel Osteen ministries. His positive outlook on life helps me see my life and the world in a whole new perspective, empowering me to succeed in business.

Marketing Strategy: Vendor referrals are our best source.

On Staying Fresh: 27 Miracles refreshes the company yearly by looking at what worked the year before, what we have learned, what we can do to improve ourselves, and by refreshing our marketing literature and our own presentation of ourselves.

Ideal Client: My ideal client is the destination bride, the Theme-Park-Corporate-Busy Bride, the ethnic bride and groom looking to bring their culture into the wedding.

Reading Now: Several—Simon Bailey’s Vuja De Moments, Joel Osteen’s It’s Your Time, and my daily devotion book from Sarah Young, Dear Jesus.

Hobbies: In my free time, I dance tap, jazz, salsa, and ballet.

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Words of Wisdom: I advise other planners to get educated and never stop. Don’t look at other planners as competition; rather, look at each as someone from whom you can learn. A cooperative relationship will help you in the long run as you will focus more of your energy on your clients.

On Giving Back: 27 Miracles is involved in Love Bears, where a group of senior citizens knits bears to donate through our company, 27 Miracles, to sick or hurting children. Last Christmas, we donated almost 80 bears to Florida Hospital in Orlando at the Walt Disney Pavilion for Children.  This is the same neonatal intensive care unit that my own son, Kaleb, lived in for five months after he was born.  We also work with: Brides Against Breast Cancer, Nathaniel’s Hope, and the March of Dimes.

http://weddingplannermag.com/2013/03/master-bridal-consultant-rosie-moore-mbc/

Vendor/Client Recognitions to Rosie Moore:

Vendor Accolades on Receiving MBC

Amanda at the Green Bride Blog: That’s fantastic! Happy to hear it!

Ana/Artistic Aisle Runners:  Congrats!  This article looks so nice and is very informative.

Ben/Kaleidoscope:  That’s great Rosie! So glad for you with. Hope things continue to get better.

Carmen/Mary Kay Consultant: Rosie, Congrats! Congrats! Congrats!
Estoy orgullosa de ti como mujer, anything is possible if you work hard enough for it.

Christine Mac Phail/Harpist: This is fabulous Rosie!!  Congrats !!

Kevin Knox/Officiant: Congrats!!  I didn’t know all this about you!!  You should be proud how God has been using you.

Michael Thomas/John Michael Catering: That is so awesome, you’re amazing! Congrats!

Victoria Schultz/Harpist: Congratulations. That is wonderful I always wondered about the story behind the name, and happy to read about it!

Nannuk Media and Invitations: Felicidades esperamos que Dios te siga bendiciendo y te prospere en grande. Sigas siendo como eres una profesional integra. Que tengamos muchos años trabajando juntas. TQM Jose y Marisol, Nannuk Media Group & Invitations by Nannuk

Barbarajean Gannon WOW Rosie, that’s so awesome!! Yr business AND yr book!! God Bless you & family & that little miracle…Kaleb!!

Yolanda Prado Felicitaciones Rosie que el Señor los siga guiando y prosperando en todas sus labores. Que siga marcando la pauta la creatividad que hasta ahora han mostrado. Gracias por tus memorias para tu amiga y compañera. Te quiero mucho y te recuerdo siempre como una excelente y fiel amiga de Adriana. Dios te bendiga a tí y a la familia

Bonnie Garfield/Loews Portofino Hotel Universal Studios Orlando /Director of Catering What a lovely article. Congratulations on your achievements and successes.  You truly are a real professional.  The best to you and looking forward to working with you really soon.


27 Miracles

407-905-5454

info@27miraclesbyrosie.com

http://www.27miraclesbyrosie.com