Attracting and Working With the Luxury Bride

Have you ever wondered what it takes to work with a luxury bride?  What is considered a luxury bride? In this market managing a luxury bride means managing large budgets and planning events for clients that have high expectations.  It is not enough to have a degree in wedding planning services to call yourself a luxury wedding planner.  The luxury wedding planner must have experience, etiquette and knowledge of what a luxury wedding entails along with exceptional service.

Luxury brides most of the time come referred to a luxury wedding planner through word of mouth.  One rarely sees a luxury bride at a bridal show or being contacted through any of the online forums.   To work with a luxury bride, you will need to learn where  these brides eat, shop, get their hair done and work out.  It is a circle that you would have to be willing to frequent.  Most wedding planners starting out do not have the finances to invest in to their business right away so they start small which is okay as they develop their company.

If you are going to cater to the luxury bride, your prices will need to reflect that to the client, but with that will come a certain expectation of expert quality care.  Ask yourself, does your website reflect luxury? Are the pictures that you are showcasing considered luxurious? You won’t appeal to the luxury bride if your pictures and videos that are being showcased reflect a DIY or budget conscious bride.   For the right wedding planner the DIY or budget conscious bride is perfect,  but for the luxury bride,  from the moment they look at your website to the moment that they meet you, needs to say luxury.

A luxury wedding planner does not take on as many clients in a year due to the time that is invested in each client.  The luxury bride is usually a very busy high-profile bride that will not have a lot of time on their hands;  their expectation will be flexibility and trust in you as the luxury planner to plan their wedding seamlessly.

As a luxury wedding planner, you must always look and sound your best.  From the location that the client meetings take place , to the purse and  attire that is worn.  When meeting the client it is not an option to be in slacks and a sweater or a shirt.  The luxury planner should in a nice suit, dress, or pant suit.  It does not matter if the bride and groom come in jeans and a polo, they are looking at you and how you fit in their inner circle. Think about your hair, is it professional looking in style, is your make up, professional, are your nails done? You might say all of that is vain and yes it can be if not looked at in stride, however,  in order to capture that circle of clients, a certain level of expectation is going to be required.

Now  dress code and professional attire should always be a must regardless of what client any wedding planner is meeting because you only have 60 seconds to make a first impression when you walk into a room to meet a client.  Let the attire speak first, then what comes out of your mouth in the next few minutes is part 2 of selling yourself to the client and finding out if you are a good fit for them and if they are a good fit for you.

These are great tips to think about as you mold your business to the type of clients that you want to work with.

Heather Snively, Master Bridal Consultant spoke at our Association of Bridal Consultants luncheon recently.  We wanted her to bring us a few points on working with the luxury bride.  When coordinating the venue and the wedding professionals for the meeting,  it was important to think of the topic and who we needed to obtain to showcase a high-end event.  One of the points that Heather brought up in the meeting, was about meeting the catering manager of the high end venue for the first time.  When the planner comes to the luxury venue to meet the catering manager, it is important to have an established relationship prior to the meeting, even if it is on the phone.   When walking in to the venue with the client, exude confidence in who you are as a planner and have the knowledge to know the client’s budget, even though a luxury client may have a high budget, there is always an amount in their mind of what they are willing to spend but will most of the time spend much more because they go with a want and must have vs a need.

Listen to Heather talk about the luxury budget.

Our Luxury Wedding Professionals at our Association of Bridal Consultant Meeting:

Venue: Citrus Club

DJ/MC/Lighting: White Rose Entertainment

Floral/Linen/Chivari Chairs/Chargers: RJ Glamour and Innovation

Photography: 123 Photography

Videography: Treasured Moments

Harpist: Christine MacPhail

Our Speaker: Heather Snively, Master Bridal Consultant

Listen to some of the points that Heather had for the wedding professionals:

Thank you on behalf of the Local Association of Bridal Consultants for attending the meeting on Working and Attracting the Luxury Bride.

Co Directors Association of Bridal Consultants:

Mark Kingsdorf, MBC

Diane Jenson, PBC

Rosie Moore, MBC

Blog Post by : Rosie Moore, Master Bridal Consultant

Planning A Tented Wedding

Planning a tented wedding takes a lot of planning for sure.  Susan Southerland of Just Marry and Darrin Shiffril of Orlando Party Rentals shared their best practices with the wedding professionals at the Association of Bridal Consultants meeting at the quaint Celebration Golf Club, in beautiful Celebration, FL.

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First of all to plan a tent wedding there are many considerations to think about, per Susan and Darrin, location, location , location! The weather, feeling Hot, Hot, Hot!! Yes, you will be if the correct amount of air conditioning is not reserved in the tent. Clear tents are trending with up lights to enhance the look.

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Planning a tent wedding is costly, but when hiring the correct wedding specialists, they will walk you through every step that you need to be in compliance with permits, noise ordinance and decor to enhance the tent.

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On May 21,  Celebration Golf decided to see just what we could do with a tent, so to plan we went with the help of many wedding professionals………….

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Now for The Association of Bridal Consultants, the evening started with a signature drink of white refreshing sangria to cool everyone off from the hot spring evening in Florida.  They had Passed Hors d’ oeuvres of Cold Smoked Shrimp Mousse on a Garlic Crostini and Minced Blackened Beef Tenderloin drizzled with Cajun Aioli.

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As the wedding professionals milled around they were able to see the beautiful grounds at Celebration Golf.  There are a few sites for doing their ceremonies.

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Some couples want the beauty of the outdoors,  but at the same time want to enjoy the coolness of the indoors, so the best way to satisfy that is a clear tent as provided by Darrin from Orlando Wedding and Party Rentals.  Darrin educated the planners on knowing the best times to use tents, types of tents and when air conditioning is needed vs heat and how to best cool the tent down. Look also at the beautiful chivari chairs provided here by Chair Affair, a perfect match for the outdoor garden theme.

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Today we looked at a clear  tent open to air with beautiful up lighting for an evening of dancing under the stars.

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As the tour ended it was time to go inside the quaint ballroom perfect for a Southern or beach themed wedding.  The wedding professionals came in to the ballroom and were serenaded by music from White Rose Entertainment!  Their amber lights brought a nice warmth to the ballroom and the perimeters of the property.

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The centerpieces and linens provided by RJ Glamour and Innovation,  invited everyone in to a romantic setting where a feeling of coziness allowed the guests to relax and enjoy the night.

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As the guests were seated they were able to read what was being served for dinner on the beautiful menus designed by Anni Muniz of Anni Muniz Events, tempting the taste buds!

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1st Course

 Chilled Tomato Gazpacho topped with a Cucumber Sour Cream and an Herbed Crouton

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 2nd Course

Baby Spinach Salad topped with dried Cranberries, toasted Pine Nuts, and Crumbled Blue Cheese drizzled with a Bacon Herb Vinaigrette

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 3rd Course

 Seared Grouper with Grape Tomato and Roasted Corn Relish

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 4th Course

 Herb and Dijon Mustard crusted Rack of Lamb with Minted Lamb Jus and Spaghetti Squash Stuffed Tomato

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Now one thing we want to point out, did you see the mismatched china from A Chair Affair?  This really set the tone for the evening, letting you know that you were going to be dining in style in all of the southern charm that Celebration Golf could provide.  What better way! And top that with some iced tea, you knew on this day that you were in the South! 0111_SY5_3111

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Susan Southerland of Just Marry and Darrin Shiffrel of Orlando Wedding and Party Rentals educated the wedding professionals on all the ABC’s of planning a wedding or event in a tent.  So many things that have to be well thought of when planning a wedding or event in a tent.  Many people think it is a piece of cake, but as the professionals learned that night, planning a tent event, is strictly an event that to make it a success you need professionals to execute it.  The dynamic entertaining duo brought us stories of success, stories of nightmares they have heard of , how to plan these events, costs, permissions and so much more!

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We had a visit from our state coordinator Carmen Mesa from South Florida.  It is always a treat to get to hear what is happening at ABC on a bigger scale than what we here monthly at our meetings.  Carmen was able to touch on the many benefits of becoming an ABC member, what happens at our state conference and our national conference.  Carmen encouraged everyone to contact anyone of the co-directors for membership information.

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The sunset came shortly after as we were able to view it right through the picturesque windows in the ballroom.  This led straight to dessert time to the tunes of BB Kings, playing those jazz blues as we watched the chef attended bananas fosters a la mode station.

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As a special treat pastry chef Lucy Martin of Soffelle Confections, tempted us with some gourmet cupcakes to take home in our little bags of treats!

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As the wedding professionals bid their good byes,  they each received a little sweet treat from Lorraine owner of the Lake Nona Candy Company.

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For a quick wrap up of the evening, watch our video here by Bruce Reynolds of Treasured Moments

Thank you to our amazing team of vendors that made this night extra special!

Venue: Celebration Golf http://www.celebrationgolf.com/

Photo: Yanman Photography http://www.yanman.com/  

Video: Treasured Moments http://tmvphdfilms.com/

Dessert: Sofelle Confections http://sofelleconfections.wix.com/sofelle  

DJ/Uplighting White Rose Entertainment http://www.orlandodj.com/

Floral/Chivari Ballroom/Décor/Linen/Chargers in Ballroom/RJ Glamour

RJ Glamour and Innovation http://www.glamourinnovation.com/#!/RJ_GLAM  

Chivari Chairs in Tent/China: Chair Affair http://chairaffairrentals.com/

Tent: Orlando Wedding and PartyRentals http://www.orlandoweddingandpartyrentals.com/

Candy Buffet: Lake Nona Candy Company www.lakenonacandycompany.com

Lounge Furniture/Chivari Chairs in Ballroom: Orlando Wedding and Party Rentals http://www.orlandoweddingandpartyrentals.com/

Menus: Annie Muniz http://anniemunizevents0.wix.com/anniemunizwednevents

Coordination: 27 Miracles www.27miraclesbyrosie.com

Speaker:  Susan Southerland Celebrity Wedding Planner http://susansoutherland.com/

Speaker: Darrin Shiffrel /Orlando Wedding and PartyRentals http://www.orlandoweddingandpartyrentals.com

 You don’t want to miss the exciting monthly meetings bringing you something different and exciting every month….Watch us on facebook  Association of Bridal Consultants Central Florida East 

Until next month…don’t be a birdie on the side wondering what you will miss, because you may not get everything from a single tweet!0098_SY5_3108

If you woudl like to become an ABC Member, visit us at https://www.bridalassn.com/ 

Your Co -Directors

Mark Kingsdorf/Mission Inn

Alan Saltman/Alan Jay Images

Diane Jenson/The Wedding Party

Rosie Moore/27 Miracles

 

 

 

 

 

 

 

 

 

Wedding of Carissa and Robert/University Club

Thank you to the team of vendors that made the day special for Carissa and Robert on their wedding Day 10/6/12 at the University Club.

The Team of Vendors on this day can be seen below.  Google their names and you can see their work and reviews!

The wedding was coordinated by Taren Schwartz.

Chris Gillyard/Photographer

Jeff Verschage/White Rose Entertainment

Debra Shea/Florist

Just 4 U Photobooths

Party Flavors/Cake

Chair Affair/Chivari Chairs

Quest Drape/Draping

Backstage Limo/Transportation

Marcus Moore/Wedding Officiant Sensational Ceremonies

Many blessings to the Happy Couple Carissa and Robert.

 

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Marcus Moore/Sensational Ceremonies

http://www.sensationalceremonies.com

moore@sensationalceremonies.com

407-905-5454

 

A Surprise Rehearsal Dinner………………….

The last thing that Ivonne and Andrew had on their mind was that anyone would donate a Rehearsal Dinner to them. Rosie Moore, planner for 27 Miracles worked with Michael Thomas of John Michael Catering and Events and with Sascha Voss of the Holiday Inn Lake Buena Vista Downtown to do just that, give this deserving couple a Rehearsal Dinner like no other.

Jeff VerSchage of White Rose Entertainment made sure of that.  He welcomed the happy couple to their surprise rehearsal dinner.  The bridal party and family left the Sheraton Hotel Lake Buena Vista with directions on where to go.  Ivonne and Andrew had a bit of a delay as they would be led to their surprise location. The Holiday Inn Lake Buena Vista Downtown.   They were given a few side tracks like almost turning in to the Royal Plaza Hotel in Lake Buena Vista(which they would find out on their wedding day donated a 2 night Honeymoon stay at their hotel) .  When we finally arrived at the Holiday Inn, there happened to be a shuttle awaiting at the hotel and planner Rosie Moore in her playfulness said oh, here is our transfer to our next destination. The driver caught on and gladly opened the door so they can get in, but just before they got in, Ivonne said , “oh wow, wish it would have been here this place is amazing!!!” At that point planner Rosie Moore of 27 Miracles let them both in on the secret, it is here!!

Mission accomplished…a true surprise for Ivonne and Andrew.  They walked in to a beautiful room  with Blue up lighting enhancing the white linens and fine china set on the table.   The  centerpiece was an orchid with a floating candle and natural stones.  The bride and groom were like two kids in a candy store, trying to take it all in.

The fabulous dinner was through John Michael Catering it consisted of

Garden salad with ranch and balsamic dressing

Braised beef tenderloin tips served with trio of sauces

Vegetable lasagna

Shallot and rosemary roasted potatoes

Vegetable sauté

Gourmet chocolate dipped strawberries

Red Velvet Cake

The guests were so thrilled with the dinner.  We were blessed to receive beautiful hand-made menus and escort cards by Elegance of the Pen by Chelsea.

During dinner Jeff of White Rose had the most perfect Spanish Medleys that left the families ecstatic listening to old world songs from respected musicians from back in the day.  Jeff never having met the family took a guess that this would be perfect for them and it sure was.  But then it was time to Rock the House and that is what Jeff did , got everyone out on the dance floor!!!

Later that night Janvi  Lalani of Ready Set Dance, wanted to be involved in some way and she decided that she would use her talent of dance to dance for the happy couple.  She did a Bollywood Dance.  You may ask what is Bollywood dance?

As one website refers to it: What is Bollywood dancing?
Bollywood dancing is a commercial name for modern Indian dancing. “It’s a combination of classical Indian dance (which is the base), folk dancing such as Bhangra and sometimes has a Latino and Arabic influence. It’s fun and very expressive and there’s a lot of deep meaning behind music in the films. You can actually express what the music means, through the graceful movements of the body. ”  http://www.bollywoodworld.com/whatisbollywood/ The songs chosen for Ivonne and Andrew were the weddings songs celebrating two people in love.

The night ended with many thanks you’s to all the vendors that made this fabulous rehearsal dinner possible by Ivonne and Andrew.

Click on the link below to see the pictures from the rehearsal dinner. Jerdan Photography 

http://www.facebook.com/media/set/?set=a.10151121880186969.416722.116615151968&type=3

Bruce with Treasured Moments captured all the fun on video.

Click the link below to see the video by Treasured Moments:

Stay tuned for the wedding video and more stories to come…..if you have missed following  the stories go to 27 Miracle’s facebook page: http://www.facebook.com/media/set/?set=a.10151121880186969.416722.116615151968&type=3

Or our blog page here under A Gift of Love

Vendors that Donated their Time and Service:

27 Miracles http://www.27miraclesbyrosie.com

Holiday Inn Lake Buena Vista Downtown  www.hiorlando.com

White Rose Entertainment  http://www.orlandodj.com/

John Michael Catering http://www.johnmichaelevents.com/

Elegance of the Pen chelsea.ann.1091@gmail.com

Jerdan Photography http://jerdanphotography.com/

Treasured Moments Videography http://tmvphdfilms.com/